As the Fearless Woman campaign continues to explore the evolution of women’s role in the formal finance industry, there are some serious questions we need to ask ourselves about how we create a level playing field, and a more inclusive and prosperous investment industry and future for everyone. Women face unique challenges when it comes to investing so, why do we continue to see the tired trope that presents women as too risk averse, frivolous spenders that are too distracted by consumer driver behaviour to save? As the industry continues to overlook the potential of female investors, there is a real risk that these funds will instead be directed towards unregulated financial products, or debt servicing – a lose-lose situation for all. So how can the industry engage with women, understand the challenges and opportunities around how they invest and finally change the script?
Drawing on previous City Hive research, and themes emerging from the Fearless Woman campaign, we have developed a report detailing our findings about financial attitudes and behaviours when it comes to women and risk.
You can download the report and view the findings in more detail by following the link below.
